Why your SaaS loses 9% of MRR to failed Stripe payments (and how to fix it)
The universal benchmark. The math at $5k / $15k / $50k MRR. Where Stripe Smart Retries falls short — and what to layer on top.
6 min read
Recovery Pilot blog
Stripe recovery, dunning, and AI emails.
Practical guides for indie SaaS founders trying to stop the quiet bleed of failed payments.
Stripe Smart Retries vs full recovery sequences: which actually works?
Smart Retries recovers ~20% by retrying the card. The other 80% need the customer to update something. Here's what to send and when.
8 min read
How to write recovery emails that don't sound like a robot wrote them
The structural beats every recovery email should hit. Tone calibration by day. Why empathy first and urgency last converts better than the inverse.
7 min read
Indie SaaS founder guide to dunning at $1-50k MRR
Why enterprise tools eat too much margin at this stage. What's actually worth automating vs. doing manually. The minimum viable dunning stack.
10 min read
AI-generated emails in your brand voice: the technical deep dive
How Claude analyzes 3-10 of your existing emails and produces a system prompt. Why prompt caching matters at scale. Cost economics at 1000+ emails/month.
12 min read